Best betting sites UK 2026: Top new online bookmakers reviewed

To qualify for free bets, the new user must place and settle £20 on easyBet markets.

Sports-specific offers

Listed below are our picks for the best new betting sites in 2026, besides those that made it into our top 10, such as Dabble and Puntit. BetTom are a brand new UK betting site powered by EveryMatrix, the operator behind some big established betting brands like BetGoodwin, with whom it shares the same new customer offer: 50% cashback on first day losses up to £25. This offer gives new players a full day to get well acquainted with the new site, safe in the knowledge that you will recuperate some of your losses should things not go your way. As with other EveryMatrix betting sites, existing players can expect lots of ongoing promotions after they have signed up, including Best Odds Guaranteed on horse racing and a bunch of price boosts across various sports. #AD 18+ New customers only (excludes BetTom casino).

10) Customer support

Get 50% of first-day losses refunded as a free bet up to £/€25, credited within 24 hours. To qualify, place at least 3 bets of £/€10+ on separate events with odds of 2.0 (evens) or higher. First-day losses are all settled stakes minus returns before 23:59. Free bets must be used fully within 7 days; stakes are not returned and free bets are non-withdrawable. Limited to one free bet per person, household, email, IP, phone, payment method, and shared locations. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders.

How to Sign up and Place a Sports Wager at UK Online Bookies

Abuse, fraud, or multiple accounts will lead to disqualification. EasyBet is a betting site that launched in 2024 and is partnered with Matchbook, one of the best betting exchange sites in the UK, and therefore has far more experience and expertise than you might expect from a brand new sportsbook. To start players off at easyBet, they are offering £20 worth of free bets in exchange for your first £20 bet, which is particularly generous bet betting sites bonus without deposit for an exchange. Due to their superior odds when compared to a regular sportsbook, new customer offers at betting exchange sites tend to be more conservative, but that’s not the case with easyBet. Plus, easyBet have gradually been adding more sports to its repertoire, and you can now wager on anything from football and horse racing to basketball and ice hockey, at top prices. The user must place and settle bets before the closing date of the promotion to qualify. As the branding suggests, PricedUp pays particular attention on price boosts, which is a novel approach to sports betting and is something we always like to see in newer operators. To see what we mean, head over to the PricedUp website and click #PRICEDUPPUSHES at the top of the page. From there, you will see a staggering amount of price boosts available across PricedUp’s wide spectrum of different sports and markets.

List of 243 Licensed Online Bookmakers in the UK

Known for making lots of price changes to their betting markets. What the betting experts say: “Live streaming of domestic and international racing is a great boost to the Bet365 racing services. In-play football markets are extensive, too, with easy-to-read in-game stats to help out. Because of their competitive odds, massive sports coverage and promos, Bet365 is easily one of my main go-to bookies.” Andrew Francis – Betting Expert From their brick-and-mortar beginnings in the early 1980s, BOYLE Sports has built a tremendous online reputation for competitive odds and market variety. It is our go-to site for betting on horse racing due to its range of horse racing promos and live streaming.

2. SpreadEx

They have a top-rated mobile betting app, fantastic customer service and an excellent welcome bonus. Main site navigation is not as user-friendly as their app Paddy Power features an elite horse racing section, with a wide range of ante-post markets and daily racing for players to enjoy. Their range of excellent promotions for new and existing customers cover the entire site, and Paddy’s Rewards Club gives punters a shot at weekly rewards, so whatever sport you bet on, you are likely to be able to find a deal to enhance your bets. Watch out for the recurring free bet builders that Paddy Power gifts to its existing customers. Great promotions and offers for existing customers across many sports; Fantastic ante-post coverage of the significant horse racing events; Huge sportsbook covering a wide range of sports; Plenty of features like Beat The Drop, Wonder Wheel. The amount of boosts on offer is unprecedented bet odds comparison sites free in the UK, and means that PricedUp will routinely be offering highly competitive odds to suit all kinds of sports bettors. Fans of AK Bets and BetWright will be familiar with the NRG interface, as all three sites run on the same software, and feature some of our favourite design features.

• Bet365 is renowned for its extensive live streaming service and in-play markets.
• Paddy Power is famous for its humorous marketing and special novelty bets.
• Sky Bet has strong integration with Sky Sports media and offers the Super 6 free game.
• Betfair operates the world's largest betting exchange, alongside a traditional sportsbook.
• Unibet offers a strong all-round product with a focus on European football markets.

All the markets are laid out very clearly without everything becoming too cluttered, and you can easily find all of NRG’s numerous boosted odds by clicking on ‘PRICE BOOSTS’ on the left-hand side of the screen. These are available across lots of different sports and markets at NRG, and new promotions are being added every day, which is the best way for a new betting site to earn new players. From looking at the site you would never have guessed that MogoBet is new to UK sports betting. The platform is intuitively designed, meaning that navigation between sports, markets and promotions is nice and simple.

• Most major bookmakers now offer dedicated, feature-rich iOS and Android apps.
• App functionality typically mirrors the desktop site, with added convenience.
• One-touch betting and fingerprint login speed up the mobile betting process.
• Some apps offer exclusive mobile-only promotions and price boosts.
• Notifications for bet settlement and live match alerts are key app features.

In fact, we’d ever go as far as saying that it is one of the most professionally designed sites in the industry. What’s more, all of these sleek design features are carried over to MogoBet’s mobile app, which is available on the Google Play Store. New customers can already claim £30 in free bets when you sign up to MogoBet and place your first £10 bet – a deal we’re not used to seeing at brand new sports betting sites.

Bookmaker Payment Methods Compared

However, our favourite aspect of this exciting new betting site is Betano’s ‘Lucky Dip’ feature, which gives you fixed long odds on a particular market but randomises your selection. Brand new UK betting site with an international reputation; Top class bet builder product that features more markets than most. Lower welcome offer than some other betting sites. What the betting experts bet free bet no deposit sportsbook say: “I’ve eagerly anticipated Betano’s entry into the UK market, and they certainly didn’t disappoint. Like most, I signed up during Euro 2024 and was thoroughly impressed with the ongoing promotions available, I hope this continues to be a focus going forward.

BET £10 GET £30

You can instantly tell that this will be one of the more popular UK betting sites.” Scott McGlynn – Betting Expert Betting odds form the foundations of modern sports betting. Understanding how they work and how to read the different formats is essential for any bettor. Whether you’re looking to learn how to place informed bets, manage risk or create a sensible betting strategy – it all starts with learning the basics. Many new betting sites have emerged in recent years, and 2026 is no different. These sites offer a variety of features and benefits that make them an excellent choice for those looking for a new place to bet, especially if you already have accounts elsewhere and want to claim a new sign up offer. The best betting sites cater to a variety of sports fans, but certain bookies go the extra mile by offering a wider range of markets and tailored promotions on specific sports. Let’s look at our picks for the best betting sites for each of the UK’s most bet on sports. Football is the UK’s favourite sport to bet on, and as such each UK bookmaker offers a range of football-related bonuses and promotions.

However, few football betting sites do it better than bet365. Bet365 have the best football bet builder product, which we will touch on in the next section, and routinely offer the best odds across all leagues and competitions.

How do I claim a new customer Free Bet offer?

What the betting experts say: “Paddy Power still manages to bring a quality experience to the table after all these years. I never encounter any issue with their odds, as I know they are competitive. They don’t roll out the volume of promotions they used to, but there’s still plenty to enjoy. I jumped on board long ago and am still going strong with them.” Tom Aldridge – Betting Expert Dribble Media Limited operates Midnite and is a fully licensed and regulated site in the UK. It offers debit cards and some e-wallet deposit options.

Bet £10, Get £10 Free Bet

Horse racing has been a newer addition to its sportsbook from the domestic and international scenes. That gives it some further weight, and its coverage of esports is arguably among the best around. What the betting experts say: “The different market options for a single horse race are a nice feature of the Midnite experience. Along with the Race Winner, I can select from a Top 2, Top 3 or Top 4 Finish, depending on the number of runners. It’s a solid, user-friendly experience on a site that functions well.” Jake Russell – Horse Racing Writer and Punter Betano quickly became a popular UK betting option during their sponsorship of Euro 2024 for the tournament, thanks to their impressive selection of ongoing promotions for existing customers and an excellent bet builder product, which lets you pick from a particularly wide range of markets no matter how big or small the fixture. What’s more, for every big fixture you will find a variety of different price boosts, as well as an exciting batch of unique bets that you’re unlikely to find anywhere else. If you’re already familiar with bet365 and would like another football betting site to join, we would also recommend Betfair, or new kids on the scene, Dabble. There is no shortage of top horse racing betting sites in the UK, and at the moment it is hard to ignore bet365, who offer excellent odds, Best Odds Guaranteed and plenty of price boosts. However, BoyleSports also offer all of these whilst providing a superior all-round horse racing product, complete with Racecards and an extremely impressive range of Specials.